Sports Marketing （3RD）

個数：

Sports Marketing （3RD）

Fetchko, Michael J./ Roy, Donald P./ Dalakas, Vassilis

ウェブストア価格 ¥12,248（本体¥11,135）
Routledge（2024/11発売）
外貨定価 UK£ 44.99
ポイント 111pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 560 p.
言語 ENG
商品コード 9781032644851
DDC分類 796.0688

Full Description

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory - focusing on industry-specific terminology and practices - with practitioner insights into current issues and future directions in the sports industry.

This anticipated 3rd edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will:

• Increase students' depth of knowledge about sports marketing

• Challenge students to apply concepts to real world situations

• Profile best practices of organizations and individuals within the sports industry as they relate to the book's content

• Equip students to position themselves to compete for entry-level positions in sports business

• Provide faculty with a concise but thorough text that meets their needs.

Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports.

Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor's manual.

1. Sports Meets Marketing 2. Sports Entertainment Consumption 3. The Marketing Environment 4. Segmenting Audiences for Sports 5. Building a Relevant Brand 6. Embracing Social Responsibility and Sustainability 7. Product Strategy 8. Experiential Marketing 9. Brand Communications Strategy 10. Communications Channels 11. Sponsorship-Linked Marketing 12. Measuring Sports Brand Performance 13. Delivery of Sports Experiences 14. Preparing Future Sports Marketers