Full Description
Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.
Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy - from an abstract contemporary buzzword to concrete, hands-on actions - which in turn reveals the complexity of using media strategies and media tactics in reality.
This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies.
The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
Contents
Introduction: Towards a History of Media Tactics
Part 1: Entanglements
Emigrant Colonialism and Transnational Communities: Scandinavian Cultural Diplomacy through Nationals Abroad
Scientific Exchange as a Media Tactic: Creating "ever smaller worlds" through the Visit of Sir Lawrence Bragg to Sweden in 1943
Where Can You See Striking Workers? Communist Media Networks, Documentary Film, and Regimes of (In)Visibility in the Early Cold War
Broadcasting Agency in the Portuguese Empire: Disrupting the Dominant Discourse through Media Tactics
Part 2: Institutions
Supporting the Democratisation of Education and Anticolonialism in the Global South: The World Student News and Soviet Bloc Media Tactics in the 1970s
The Paradox of Parliamentary Propaganda: Parliamentarians' Individual Media Tactics versus Parliament's Institutional Media Strategy
Local Media Tactics: Municipal Information, Audio-Visual Media and the Roots of City Branding in Gothenburg (1973)
Revisiting 'The CIA and the Media': FOIA, Paperwork, and the Dialectic of (Media) Tactics and Strategies
The Information-by-Proxy Strategy: Cultural Policy as a Media Tactic in Swedish Governmental Information
Part 3: Infrastructures
Measuring Media Tactics to Improve Propaganda Strategies: The British Wartime Social Survey and 'Publicity in Reverse', 1941-45
Window Tactics: Entangled Visual Propaganda in Neutral Sweden, 1939-1945
Communications Infrastructures and Cold War Politics: The Middle Eastern Theatre of the US/American Empire and Anti-American Coalitions
Working their Cover: The CIA's Forum World Features, Covert Propaganda Strategy, and News Tactics, 1966-1975
Propaganda -> Counterinsurgency -> Digital: A Brief History of Prediction and the Present
Afterword: Toward a Tactical Turn?
