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Full Description
This book is a groundbreaking exploration of the lived experiences of women in Nigeria's public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key features include first-hand accounts from practitioners, thematic analyses on emotional labor, mentorship, and leadership challenges, and a metamodern perspective that bridges traditional and contemporary approaches.
The book challenges global assumptions about gender in PR while reflecting on Nigeria's unique cultural and regulatory context. Combining scholarly rigor with accessible storytelling, it serves as both a learning tool and a call to action for the global PR community, particularly in emerging markets like Nigeria, where gender equity in professional spaces remains a significant challenge.
By highlighting strategies for overcoming systemic barriers, the book inspires students, researchers, and professionals to foster greater inclusivity and innovation in communication practices. Moreover, the book will also resonate with policymakers and professional associations focused on equity in the workplace.
Contents
Introduction 1. Nigerian PR: The past and present 2. Women and PR (gender roles, emotional labor, and culture) 3. The current study (research questions, methodology, study design, ethics, and more) 4. From accidental pathways to wanting more from an exciting profession: Women's lived experiences of working in Nigeria 5. Nigerian women working in PR: Lived experience, similar experience 6. Reflecting on the future of women working in Nigerian PR: Recommendations
