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Full Description
Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying.
Responding to this challenge, this book explores PR's historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, while health and climate scientists warn that there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant.
This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.
Contents
1. Introduction 2. Socialist „Öffentlichkeitsarbeit" in the German Democratic Republic (GDR) 3. Public Relations in the Hellenic Police in the period between 1984-2002 4. UK Government communication: from evolution to revolution 5. The Canadian Government Communication Function: Evolution of Relationship Management and Strategic Management Practices 6. The Role of the Government Spokesperson in Greece 7. How the U.S. government sold participation in a personal income tax to its citizens during World War II 8. Politics, Government and the Media: A site of struggle between opposing conceptions of public communication 9. Evolving Strategies in Sexual Health Campaigns: A Multifaceted Approach to Public Health Initiatives 10. 'The British public is not to be sneezed at' - The Role of Social Class and Campaign Colours in the UK's 'Coughs and Sneezes' Public Health Behavioural Change Campaign (1931-1960)
