Intuition, Trust, and Analytics (Data Analytics Applications)

Liebowitz, Jay/ Paliszkiewicz, Joanna/ Gołuchowski, Jerzy

Auerbach（2023/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 290 p.
• 言語 ENG
• 商品コード 9781032476513
• DDC分類 658.403

Full Description

In order to make informed decisions, there are three important elements: intuition, trust, and analytics. Intuition is based on experiential learning and recent research has shown that those who rely on their "gut feelings" may do better than those who don't. Analytics, however, are important in a data-driven environment to also inform decision making. The third element, trust, is critical for knowledge sharing to take place. These three elements—intuition, analytics, and trust—make a perfect combination for decision making. This book gathers leading researchers who explore the role of these three elements in the process of decision-making.

Contents

Intuition. The Underpinnings of Intuition. How Intuition Affects Decision Making. Data, Insights, Models, and Decisions. The Missing Link—Experiential Learning. Cases of Intuition Outperforming Analytics. Trust. The Foundation of Trust. Trust and Organizational Leadership. Trust and Knowledge Sharing. Trust and Organizational Communication. Trust and Marketing. Trust and Social Media. Analytics. The Secret Sauce. Predictive Analytics. Prescriptive Analytics. Developing an Analytics Strategy. Looking Toward the Future with Cognitive Computing and AI.