Full Description
Methods for the Ethnography of Communication is a guide to conducting ethnographic research in classroom and community settings that introduces students to the field of ethnography of communication and takes them through the recursive and nonlinear cycle of ethnographic research.
This brand-new edition includes the most up-to-date research, with the authors introducing the innovative CULTURES framework to provide a helpful structure for moving through the complex process of collecting and analyzing ethnographic data and address the larger 'how-to' questions that students struggle with during ethnographic research. Exercises and activities help students make the connection between communicative events, acts, and situations and ways of studying them ethnographically.
Integrating a primary focus on language in use within an ethnographic framework makes this book an invaluable core text for courses on ethnography of communication and related areas in a variety of disciplines.
Contents
Preface
Acknowledgements
Chapter 1: The Ethnography of Communication
Chapter 2: What We Do When We Do the Ethnography of Communication
Chapter 3: CULTURES: A Framework for Doing the Ethnography of Communication
Chapter 4: Compile your Knowledge
Chapter 5: Undertake Observation, Interviewing, and Artifact Analysis
Chapter 6: Locate Patterns
Chapter 7: Trace Patterns
Chapter 8: Undertake Ideologies
Chapter 9: Review with Participants
Chapter 10: Evaluate and Interpret
Chapter 11: Share Implications
Appendix—Fieldnotes from an Ethnography of Communication of Docentry
Index
