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Full Description
Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.
The book features in lessons in:
Strategy revealing the complexity of international product development and the conditions for its implementation in today's fragmented world
Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries
Innovation demonstrating that the electrification of mobility can be combined with affordable prices
Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries
Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.
Contents
Part 1 The Odyssey of K-ZE Chapter 1: The Long March of the Accessible Vehicle Concept for China Chapter 2: Preliminary Project: Exploring the Unknown Chapter 3: An Innovative Framework for a Cooperative Design Chapter 4: An Agile Development in an Unprecedented Context Chapter 5: A Project in a Perfect Storm Chapter 6: The Phoenix Conclusion of Part 1: Evaluating Innovation Projects Part 2: Learning from Projects Chapter 7: Societal Innovation and Administered Darwinism Chapter 8: The Project as a Means of Strategic and Cultural Integration Chapter 9: Global Innovation Strategies and Lineage Management Chapter 10: Innovation and Entrepreneurial Capability in Large Companies Conclusion of Part 2: Reenergizing a Large Firm Conclusion Afterword
