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Full Description
A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose contributions to media have been previously overlooked.
This textbook provides students with a grounding in critical pedagogy and praxis, foundational technologies and their evolution, and the role of the internet and media convergence, as it explores the historical and foundational developments of print, broadcast, and new media. Key areas covered include books, newspapers, magazines, photography, radio, television, film, music, social networks, podcasts, and video games. Each of these chapters includes a comprehensive, historical overview of the medium, as well as a more diverse representation of the key players within each media industry. As such, the book highlights the crucial contributions of historically marginalized racial and ethnic individuals and groups. Each section provides a thematic overview of chapters with key points to consider and concludes with discussion questions, key terms, and points for media literacy application.
An important introduction to media and mass communication industries, this textbook is essential for any instructor wishing to provide their students with a more diverse foundation in mass communication.
The book also has an accompanying eResource, which includes links to organizations that promote diversity in media, as well as an instructors' manual and test bank.
Contents
List of Figures
List of Boxes
List of Contributors
Foreword
Acknowledgements
List of Abbreviations
Introduction-- Diverse Foundations in Mass Communication
Part I - Mapping the Media: Theoretical implications of Mass Communication
Chapter 1 Critical and Cultural Theory/Praxis
Part II - Technology of Mass Communication Industries
Chapter 2 Foundational Technologies and Media Evolution
Chapter 3 The Role of the Internet and Converged Media
Part III - Legacy Media (Print)
Chapter 4 Books
Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Photography and Graphics
Part IV - Legacy Media (Broadcast) Chapter 8 Radio
Chapter 9 Television
Chapter 10 Film/Motion Picture
Chapter 11 Sound Recording/Music Industry
Part V - New Media
Chapter 12 Social Networking Chapter 13 Podcasting
Chapter 14 Video Games & the Gaming Industry
Part VI - The Business of Media
Chapter 15 Media Financing, Advertising and Marketing
Chapter 16 Public Relations
Part VII - Law, Policy and Media Ethics
Chapter 17 Media Ethics, Law and Regulation
Part VIII - New Directions in Media
Chapter 18 Media Activism/Media Equity
Appendix Key Equity-Oriented Media Organizations Today
Glossary
Index
