デジタル時代のツーリズムと経験経済 Tourism and the Experience Economy in the Digital Era : Behaviours and Platforms

デジタル時代のツーリズムと経験経済<br>Tourism and the Experience Economy in the Digital Era : Behaviours and Platforms

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デジタル時代のツーリズムと経験経済
Tourism and the Experience Economy in the Digital Era : Behaviours and Platforms

Mei, Xiang Ying (EDT)

ウェブストア価格 ¥11,458（本体¥10,417）
Routledge（2023/10発売）
外貨定価 US$ 54.99
ポイント 104pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 224 p.
言語 ENG
商品コード 9781032372181
DDC分類 910.285

Full Description

This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on 'new' experience development attributed to new technology and changes in consumer behaviour.

It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking.

This book provides insights on the development and trends in the tourism industry in the 'new' technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.

Introduction: Encapsulating Experiences in the Experience Economy

Part I: Understanding 'new' Tourist Behaviour

1. Global Consumer Culture as a Socio-cultural Antecedent behind Experience Economy and its Repercussion on Modern Tourism System

2.Online Reviews, a Restaurant's Foe or Pal? The Tug Restaurant, Swakopmund

3. The Motivation of Singapore Millennials in Spa Tourism and the Influence of Social Media

4. Motives of Tourists for Participating in the Sharing Economy from the Perspective of the Experience Economy: A case study of Polish Uber Users

5. Self-Service Technologies (SSTs) and their Implications on Tourist Experiences

Part II: Marketing Experiences in the Contemporary Experience Economy

6. Value co-creation through Technology-mediated Experiences: A Research Agenda

7. Exploration of Transmedia Storytelling as a Marketing Strategy in the Tourism Industry: A Case Study of Ladder of Love, Chongqing

8. Traveller's Creation and Dissemination of User Generated Content: A Review and Theoretical Implications

9. Designing for Highly Involving Experiences: Immersion in Virtual and 'Real-world' Experiencescapes

Part III: Technological Tools and social media in Conceptualising Experience Economy

10. Hospitality Micro Enterprises (MEs) during COVID-19: Changing Experiences through Service Innovation and Digital Tools

11. The Influence of Social Media in Overcrowded Destinations and the Re-emergence of Slow Travel for Gen Z's - Expectations versus Reality

12. Smart Tourism in Developing Smart Destinations: Cases from Borneo Island

13. The Role of Instagram for More Sustainable Tourism Experiences

14. Towards a Sustainable Tourism Experience: Analysing the Zero-emission Tourist Routes in Natural Parks

15. Conclusion: Future Prospects and the Way Forward