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Full Description
The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.
Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments.
The Routledge Handbook of Political Campaigning is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.
Contents
Introduction: 21st century political campaigning Part 1: The campaign environment 1. Political parties, interest groups and power 2. Network media logic revisited: How social media have changed the logics of the campaign environment 3. Polarization in online spaces: Distinguishing forms of polarized politics 4. European approach(es) to regulating targeted political advertising: Money, data, and more 5. Comparing political communication in election and routine times: Are campaign periods different? Part 2: Rhetoric and Persuasion 6. Populist rhetoric: Concepts, uses and contexts 7. Populism, political campaigning and digital media: The state of the art and some avenues for future research 8. Digital campaigns of extremist violence through ressentiment: Mapping the emotional mechanism of violent extremist manifestos 9. Political microtargeting: What is all the fuzz about? Part 3: Campaign Strategies 10. Political advertising 11. Political marketing as a campaign strategy 12. Immigrant identity and partisanship in U.S. political campaigns 13. From disinformation campaigns to influence operations: New campaign tactics and legacy media bypass in the Philippines 14. Data-driven campaigning: Using data, analytics, technology, and personnel for a new era of campaigning? Part 4: Campaign tactics and platforms affordances 15. Digital meme culture between political campaigning and participatory propaganda: Blurring the boundaries 16. The problems with social sedia affordances and digital political campaigning 17. The evolution of platform policy: Governance by platforms during political events 18. On the relationship between political campaigning and echo chambers 19. Alternative media and political campaigning 20. Social platforms and the spread of disinformation Part 5: News and Journalism 21. Political campaigning and media systems theory: Different strokes 22. Capture-driven bias in campaign coverage: Concepts, conditions and contexts 23. Impartiality within political reporting and election coverage 24. Agenda setting, news, and campaigns 25. News consumption and knowledge acquisition in election campaigns Part 6: Citizens and Voters 26. Political mobilisation 27. Young people and participation in election campaigns 28. Online political participation: A citizenship-oriented approach 29. Incivility and polarization: Causes and consequences among politicians and the public Part 7: Civil Society 30. Press and politics in electoral campaigns: Changes and continuities in an era of digital activism 31. Digital activism and social movements: Educommunication, innovation and participation in civil society media 32. Digital advocacy and algorithms: Challenges and opportunities for civil society 33. Hashtag activism 34. Athletes as activists and political influencers: Leveraging the power of public platforms to promote issues, ideas, and political candidates
