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Full Description
Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.
The book showcases the diversity of emerging markets that offer unique challenges in finance, marketing, organization and HR, among others. From family-owned enterprises in India grappling with succession-planning to tech startups navigating regulatory uncertainties - these case studies capture the essence of managerial dilemmas in emerging markets. Through rich narratives and rigorous analysis, the essays in this volume provide strategies for organizations to deal with turbulent times, declining sales and productivity, shrinking investments or consumer base and the need for businesses to innovate, expand and grow. The volume also includes reflections from multiple stakeholders, which not only enriches the learning experience but also fosters a deeper understanding of the complex interplay between management practices and broader socio-economic contexts.
This book will be of interest to both students and researchers of business studies, management studies, marketing, finance and human resources. It will also be a useful resource for professionals working in government agencies and research agencies and for managers in different industries.
Contents
List of Figures. List of Tables. List of Contributors. Preface 1. Amit Book Depot: Tapping the Opportunity and Maintaining the Pace 2. Cash Management: Auns Car Care Private Limited 3. Brightstar: Fixed Line Connection Product C51N 4. Coderecorn: Unequaled endeavor to Revisit HR Practices 5. The Capital Budgeting Decision: Case Study based on New Horizon Knit wears 6. Ambition Coaching Classes: The Marketing Turnaround Strategy 7. Creative Foods: Balancing between Employee and Customer Delight 8. Haryana Beauty Salon: Excelling Customer Expectations through Expansion 9. HUMhain: Expanding the Business 10. SalasarRoto Polymers - Water Tanks: Venturing untapped markets 11. Sri Ram Chand AGRO Foods: Market development 12. Neeru Marketing Company: How to Regain Lost Ground? Teaching Notes. Index.
