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Full Description
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making.
Readers will learn to draw together ideas and processes covering public policy development, political science research, stakeholder engagement, risk assessment, public affairs management, ethical communications, and activist campaigning. Situated within a globalised context, the book will equip readers with the theoretical knowledge that underpins effective and ethical professional public affairs practice, empowering them to research, develop, and evaluate impactful strategies as well as engage non-market stakeholders. In doing so, it aims to provide the conceptual grounding and reflexive frameworks needed to critically examine the role of public affairs practitioners. Organised into five interconnected parts, the book's structure will enable readers to navigate its metamodern discussion of public affairs at the macro (political environments), meso (organisational contexts), and micro (practitioner performance) levels and effectively utilise it as a reference text. Across the text, a wealth of pedagogical features such as real-world application, signposts for further reading, practitioner reflections, original conceptual models and practical tools will help to engage readers, build competencies, provoke thinking and encourage sustainable professional development.
Valuable as essential reading for undergraduate and postgraduate students of Public Affairs, Corporate Communications, Public Relations, Business and Management, Policy and Politics, this book will also be indispensable for practitioners in the field.
Online support material for educators includes key slides as well as an instructor's guide to teaching original models and frameworks.
Contents
Part 1: Political Arena 1. Political Systems and Government Structures 2. Political Institutions and Actors 3. Political Sciences Research Part 2: Policy Landscape 4. Evidence Informed Policy 5. Policy Making Processes 6. Political Advocacy and Social Influence Part 3: Strategic Principles of Public Affairs 7. Strategic Contribution 8. Strategic Practice 9. Strategic Decision-Making Part 4: Professional Practice of Public Affairs 10. Rhizomatic Reflective Planning 11. Iterative Research and Analysis 12. Riparian Approaches and Liquid Methods Part 5: Professional Public Affairs Practitioners 13. Public Affairs Professionalism 14. Professional Public Affairs Practice Framework 15. Reflexive and Ethical Public Affairs
