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Full Description
Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.
Gen Z is regarded as the world's largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries.
Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.
Contents
PART I Introduction and context 1 Introduction: Gen Z, tourism, and sustainable consumption; 2 Sustainable tourism for sustainable development: is Generation Z greener than Millennials?; PART II Gen Z travel experiences, behaviours, and patterns 3 Re-positioning Generation Z as drivers of sustainable development: co-designing tourism with local Gen Zs; 4 Are Generation Zers Homo vians, Phono sapiens, and Homo ecologicus? Intergenerational comparison with a reference to the Republic of Korea; 5 Leading the sustainability change? Gen Z business students navigating amid global disruptions; 6 Motivations and spatiotemporal behaviour in an urban destination: a comparative analysis between backpackers from Generations Z and Y; 7 The generational transition of Gen Z tourists' behaviour: a sociological snapshot from the Vesuvius National Park; PART III Generation Z consumption behaviour in the hospitality sector 8 Generation Z tourists' perception of hotels' green practices; 9 Green practices and Gen Zers' behavioural intentions in the hospitality sector; PART IV Gen Z and ethical consumption 10 Generation Z lifestyle: food activism and sustainable traveller behaviour; 11 Gen Z tourists' perceptions of ethical consumption: a developing country perspective; 12 Save it to cherish: the rise of wildlife voluntourism with Generation Z; PART V Conclusions: Gen Z and the future of tourism 13 Conclusions and futures: are Gen Z the sustainable consumers of the future?
