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Full Description
This textbook provides students with the skills and techniques necessary to analyse business case studies from a strategic perspective. With career development and impact in mind, the book goes beyond simply listing tools, instead teaching students how to prepare for a major strategic business case analysis project, how to position their analysis on a spectrum from reductionist to holistic approaches, how to critically engage with theory and case data, as well as how to leverage their work after completion.
A logical approach is offered, taking the reader through the analysis journey, from preparing to analyse a case study to conducting the analysis and maximising the impact going forwards. A comprehensive analysis task is incorporated, which asks the reader to reflect on a range of case data, understand the choices of analytical positioning and tool selection, and develop an analysis based on this positioning. Further pedagogical features include:
Reflective practice exercises at the end of chapters, allowing the student to self-identify areas of strength and weakness as they develop through the process
Worked examples based on cases reproduced in the book, allowing the student to follow the analytical process that the author went through in different analysis modes
Quotes and analysis insights from former students who have previously conducted a strategic business case analysis, aiding reflective practice
As case study analysis continues as a core component of teaching across business schools, this unique text will help to build key skills in advanced undergraduate, postgraduate, MBA, and executive education students conducting strategic business case analysis. Support material includes PowerPoint slides as well as video content.
Contents
List of Figures; List of Tables; Preface; 1. Introduction; Part I: Preparing for a Strategic Business Case Analysis, 2. Choosing a Case to Analyse, 3. Placing the Case in Strategic Context, 4. Deciding on the Questions for Analysis; Part II: Conducting a Strategic Business Case Analysis, 5. The Case Analysis Spectrum, 6. Approaches and Tools along the Case Analysis Spectrum, 7. Worked Examples of Strategic Business Case Analysis; Part III: Maximizing Impact from a Strategic Business Case Analysis, 8. Externalizing the Impact of a Strategic Business Case Analysis, 9. Internalizing the Impact of a Strategic Business Case Analysis, 10. Summary; References
