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Full Description
Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation.
Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity.
This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.
Contents
Foreword
Igor Jablokov
INTRODUCTION
Margherita Pagani and Renaud Champion
PART ONE - Artificial Intelligence and Creativity
1. Creativity and Innovation in the Age of AI
Yoram (Jerry) Wind, Margherita Pagani, and Stacey Lynn Schulman
2. Could Artificial Intelligence make us humans more creative?
Margherita Pagani, Renaud Champion
PART TWO - From Individual Creativity Towards Business Creativity
When Artificial Intelligence Systems help to inspire creative new venture ideas
Margherita Pagani, Nathan Sorin
How AI can foster Business Creativity
Margherita Pagani, Renaud Champion
Artificial Intelligence and Creativity in Marketing: a proposed typology and new directions for academia-industry collaborations
Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba
Towards AI-enabled support for creative thinking about business models
Mark Dowsett, Neil Maiden, Charles Baden-Fuller
Conclusions and Future Directions
Margherita Pagani and Renaud Champion
APPENDIX - Think Forward
Legal Issues of AI for Business Creativity
Olivier Lasmoles
Index
