- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis.
This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice.
This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Contents
Part I. Introduction 1. Consumer Behavior Analysis Comes of Age Part II. Behavioral Economics Meets Marketing Science 2. Experimental Analysis of Consumer Choice 3. Behavior Analysis of In-Store Consumer Behavior 4. Behavior Analysis of On-Line Consumer Behavior 5. Equivalence Classes and Preferences in Consumer Choice 6. Experimental Analyses of Choice and Matching: From the animal laboratory to the marketplace 7. Consumer Store Choice: A matching analysis 8. Dimensions of Demand Elasticity 9. The BPM and Essential value 10. Triple Jeopardy in Behavioral Perspective 11. Consumer Purchase and Brand Performance: The basis of brand market structure 12. What Do Consumers Maximize? The analysis of utility functions in light of the behavioral perspective model 13. The BPM in a Latin-American Context Part III. Behavioral Interpretation of Consumer Choice 14. Gambling Behavior 15. When Loss Rewards: The near-miss effect in slot machine gambling 16. A Functional Analysis of Corruption from a Behavioral-Economic Perspective 17. From Consumer Response to Corporate Response 18. Motivating Operations and Consumer Choice 19. Consumers as Inforagers 20. Decision-"Making" or How Decisions Emerge in a Cyclic Automatic Process, Parsimoniously Modulated by Reason 21. Consumer Behavior Analysis: A view from psychoanalysis 22. Ethnographical Interpretation of Consumer Behavior 23. Collective Intentionality and Symbolic Reinforcement: The case of Thai car-consumer clubs 24. Consumer Confusion: a BPM perspective 25. Consumer Heterophenomenology
