Full Description
While the dynamics of market attachments have been extensively analyzed, the implied other to this - market detachments - have not. This book addresses this imbalance and investigates economies of detachment or the processes whereby various elements or relations in markets are removed or severed.
Market organizations and dynamics involve myriad processes of attachment - good and bad. Recent work within the new economic sociology has documented how the arts of attachment are implicated in the technical, organizational and social functions of markets. This work highlights the complexities of market attachments as both material links and subjective or affective ties. It also foregrounds attachment as a variable relation, often dependent on its implied other: detachment. However, while the first term of this relation is relatively well known, the second is seriously under-researched and deserves far more attention. Key questions explored are: what is detachment; how does it work and what are the theoretical underpinnings and implications of this concept? How do practices and strategies of detachment configure and 're-agence' markets? How do markets provoke attitudes and dispositions of detachment? How do detachment strategies become qualified as political and with what consequences?
The authors in this unique collection explore these questions using an array of empirical cases ranging from fast fashion to food supply chains, energy savings schemes to unpackaged food. Working across economic sociology, science and technology studies (STS), cultural studies, politics and consumer research they highlight the complexities, significance and impacts of 'letting go' in market configurations.
The chapters in this book were originally published as a special issue of the journal, Consumption, Markets & Culture.
Contents
Introduction - Letting go: economies of detachment 1. Allowing for detachment processes in market innovation. The case of short food supply chains 2. Market research as ascetic detachment: product testing in a German market test town 3. Fashionable detachments: wardrobes, bodies and the desire to let go 4. Minimalism and lightweight backpacking in France: a material culture of detachment 5. Detachment as a privilege: industry participation at TV programming and distribution marketplaces 6. Can energy savings certificates help in boiler scrappage programs? Exploring the market agencing of a detachment policy 7. Detaching from plastic packaging: reconfiguring material responsibilities
