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Full Description
This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organizations operating in South Asia.
The collection includes 15 short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localization strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, and further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations.
Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets, and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning.
Contents
Part 1 Introductory Chapter: Sucess in a Case Class - Resource for Students 1. Case Preparation and Analysis for Students Part II Strategic Management 2. Air India: Can Tata Group Bring Back the Glory and Make It Profitable Too? Part III Localization Strategies of Global Companies 3. China Mobile in Pakistan: Zong's Vision, Strategy, and Growth 4. What's in a Name? Strategic Challenges in Targeting and International Branding: Glocalization Lessons from a Beer Brand's Market Entry in Nepal Part IV 5. HDFC Bank: Can It Overcome Tchnology Issues and Get Back on Growth Track? 6. India Post Payments Bank: Postal Services to Banking - Will the Journey be Smooth? 7. Prana Healthcare Part V Emerging Global Brands 8. Readymade Garment Industry in Bangladesh: Can It Retain the Lead in the Global Market? Part VI Digital Transformation 9. Jupiter: A Neobank Revolution in the Indian Banking System 10. Unified Payments Interface: Revolutionizing Digital Payments Part VII Sustainabiliuty 11. ITC's e-Choupal 4.0: Harnessing Digital Technologies to Empower Indian Farmers Part VIII Inclusive Businesses 12. Unilever Pakistan: Creating a Gender-balanced Business Part IX Businesses Promoting Gender Equality in Society 13. Shuttle: Fearless Drive Part X Economic Development 14 Farm Sector Reforms in India: A Tough Road Ahead for the Government 15. Sri Lanka in Crisis: A Difficult Road Ahead? 16. Bangladesh: The Leading Star in South Asia - Can It Sustain the Momentum?
