Full Description
Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.
Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.
Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.
Contents
Acknowledgements
Credits
List of acronyms and abbreviations
Chapter 1 - Introduction
Chapter 2 - Searchable Talk
Chapter 3 - Construing Values
Chapter 4 - Ambient Affiliation - Communing and Negotiating
Chapter 5 - Intersubjectivity and Self-representation in Multimodal Social Media
Chapter 6 - Social Media Paralanguage: Emoji in Social Media Communication
Chapter 7 - Conclusion: Ambient Affiliation as Semiotic Labour
Index
