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Full Description
***Shortlisted for the Architectural Book Awards 2024***
We live in a world driven by images, but with so much visual noise, is anyone really looking? How does an architect ensure their portfolio is within view of the right audience? Photographs are still as vital to architectural practice as they ever were. However, creation and circulation, once in the hands of skilled professionals, is now perceived as being 'free' and within easy reach of all. But where is the clarity? What is the message? By setting out the case for curated image making, considered photography may again be placed at the centre of architectural marketing strategies.
Photography for Architects guides the reader through various topics: from establishing a visual brand and sharing images online, to producing content in-house and commissioning professionals. It explores the still and moving image, creating books and exhibitions for legacy value, compiling award entries, and engaging with trade press. Little understood aspects regarding legal rights and obligations, ethics, copyright, and licensing images for use are discussed in clear language. Multiple photographic examples and conversations with international practitioners highlight the various themes throughout.
Written by a working architectural photographer whose life has been spent in commercial practice, this easy-to-read, richly illustrated guide is essential reading for architects and designers alike who are working with images and image makers.
Contents
Part 1: What & why? 1. Contexts and frameworks: Foundations of the architectural image in print & press 2. Representation of your work: Constructing your Practice brand Part 2: Photography - When & how? 3. Calling the Shots 1.1 - The case for and against using phones 4. Calling the Shots 1.2 - Which Camera system is best for you? 5. Calling the Shots 1.3 - Camera controls and considerations 6. Working with a Professional: In-house or Out-house? 7. Moving the story: Video and Viewpoint 8. When is now? - The right time to shoot your project 9. Briefing your image makers: What should they be doing on your behalf? Part 3: Where seen & where next? 10. Getting your story out: Working with Journalists 11. Social Media: Disseminating your brand online 12. Awards: Everyone's a winner 13. Legacy value: Books, shows and printed folios Part 4: Legal & Ethical 14. Whose right and who's right? - Understanding and controlling copyright 15. The Law and You: Legal rights and obligations 16. Ethics: Visual Thinking and accountability 17. Forever in View: The Global Image Market Afterworld 18. Tomorrow is today - Future technologies Photography for Architects take-outs Almanac and references
