Full Description
This book presents a road map for developing media education targeted toward Generation Z (people born between the mid-1990s and 2010). It offers insights into how curriculums can be updated to reflect current media trends and helps bridge the gap between traditional media and Generation Z.
The volume:
Discusses fundamental aspects of media education and offers insights into new-age journalism;
Examines key concepts such as social media management, the role of music in pedagogy, transmedia storytelling, travel journalism, new trends in sports journalism, content for OTT platforms, social media handling, and web series;
Studies new and emerging areas of media education after the COVID-19 pandemic, such as health communication and online education.
With contributions from industry experts, this book will be an essential read for students and scholars of media studies, journalism, social media, media economics, education, management studies, policy studies, and communication studies.
Contents
List of Contributors
Acknowledgments
From the Editor's Desk
Chapter 1: Evolving Media Education and Gen Z
Suresh Chandra Nayak and Sanjaya Kumar Sahoo
Chapter 2: Media Education: A Pedagogical Shift Due to Online Education
Manish Verma, Debastuti Dasgupta, and Priyanka Roy
Chapter 3: Health Communication: Herald for New Beginning in Media Education
Pradeep Krishnatray and Sangeeta Srivastava
Chapter 4: Nuances of News: Print to Citizen Journalism
Sanjay Mohan Johri
Chapter 5: Training of Audio-Visual Storytellers of Gen Z
Gauri D. Chakraborty
Chapter 6: Television for Generation Z: The Endgame of Old Era
Amit Sharma
Chapter 7: Educational Advertising in Media Studies
Tasha Singh Parihar and Marisha Srivastava
Chapter 8: Education 4.0 and Media
A. Ram Pandey
Chapter 9: Emerging Trends and Types in Audio Communication: Touching Senses and Sensibilities Through New Technologies
Harish Kumar
Chapter 10: Music as a Tool of Teaching Pedagogy in Modern Education and Learning
Umesh Chandra Pathak
Chapter 11: Film Appreciation for Gen Z
Noveena Chakravorty
Chapter 12: Social Media Management and Measurement
Ramesh Kumar Sharma
Chapter 13: Gender and Communication: Need for Media Literacy
Govind Kumar
Chapter 14: Media Research in the 21st Century: Pedagogical Approaches
Amit Sharma and Smita
Chapter 15: Travel Journalism and Gen Z
Sukhnandan Singh
Chapter 16: Role of Drama and Acting in Media Education
Neeraj Karan Singh and Beenum Yadav
Chapter 17: Transmedia Storytelling: Perfect Platform for Gen ZAshutosh Kumar Pandey and Anupma Verma
Index
