Full Description
Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry.
Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core area of management, including:
Strategic planning
Human resource management
Leadership and governance
Marketing and sponsorship
Sport and the media
Sport policy
Sport law
The sixth edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management.
With useful ancillary material for instructors, including slides and case diagnostic exercises, this is an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.
Contents
Part I: The sport management environment, 1. Sport management, 2. Sport policy, 3. Nonprofit sport, 4. Professional sport, Part II: Sport management principles, 5. Sport governance, 6. Legal issues and risk management, 7. Strategic management, 8. Organizational design, 9. Human resource management, 10. Leadership in sport, 11. Sport organizational culture, 12. Sport marketing, 13. Sport media and digital technology
