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Full Description
Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change.
Drawing on the authors' extensive experience, this book provides guidance that will enable readers to establish and maintain an efficient and effective fundraising program. Demonstrating that a strategic fundraising management plan is critical for identifying areas of growth, the authors also clarify how it helps to leverage an institution's resources and connections and ensure that time and budget are invested into the right activities. Readers will learn how to develop a plan for their organization, choose appropriate methods of solicitation for their audiences, and identify the roles of employees and volunteers in the process.
Fundraising Management in a Changing Museum World is relevant to practitioners working in many different types and sizes of institutions around the world. The book is essential reading for development professionals, as well as other museum practitioners, leaders, and volunteers. It is a valuable tool for early career professionals and students considering employment in the cultural field.
Contents
Chapter 1: It's About Relationships; Chapter 2: Do You Know Who You Are?; Chapter 3: Defining What You Need to Raise; Chapter 4: Making the Case; Chapter 5: Who Will Give?; Chapter 6: Laying the Groundwork; Chapter 7: Making the Ask; Chapter 8: The Missing Link: Stewardship; Chapter 9: The Team; Chapter 10: Developing the Plan; Glossary; Appendix 1: Sample Annual Development Plan; Appendix 2: Sample Annual Development Plan Narrative; Appendix 3: Sample Development Dashboard; Appendix 4: Sample Donor Contact Calendar; Appendix 5: Sample Portfolio Review; Appendix 6: Sample Impact Report; Appendix 7: Sample Solicitation Letters; Appendix 8: Brookfield Zoo Case for Support.
