Full Description
This is the first book in English to offer an overview of the development of the sport industry in Spain and Portugal, examining the social, economic, cultural, and political impact sport has had in this region and on world sport more broadly.
Drawing on sources in Spanish and Portuguese, the book presents important new perspectives and empirical material not previously available to English-speaking audiences. With a strong focus on management, development, economics, governance and law, set in a broader historical and socio-cultural context, the book explains the unique characteristics of the sport industry in the Iberian Peninsula. It takes a deep dive into Spanish and Portuguese football - in many ways the centre of gravity of Iberian sport - and into sport tourism, a hugely significant component of the broader economy of the region. The book also considers important emerging themes in Iberian sport, from the development of women's sport to the global profile of Cristiano Ronaldo and Rafael Nadal, and considers the wider influence of Iberian sport across the wider Hispanic diaspora.
This is fascinating and illuminating reading for anybody with an interest in sport business and management, global sporting cultures, international business, or Hispanic or Latin American studies.
Contents
1. Sport in the Iberian Peninsula: An Introduction, 2. Socio-Cultural and Historical Background of Sport in Spain and Portugal, 3. European Union and Sport: Economy, Public Policy, and Legislation, 4. The Sport Systems in Spain and Portugal, 5. The Legal Framework of the Sports Industry in Spain and Portugal, 6. Public Policies and Sport Participation in Spain and Portugal, 7. From Buildings and Equipment to "Spaces" for Sports in Spain, 8. Sports Gambling in Spain, 9. The Iberian Fitness Industry: Experiences from Portugal and Spain, 10. Economic and Social Effects of Sporting Events and Organisations in Spain and the Iberian Peninsula, 11. Sports Entrepreneurship and Intrapreneurship in the Iberian Peninsula: A Bibliometric Analysis, 12. The Spanish Football League and the Foreign Players, 13. The Portuguese Football League 'Liga Portugal', 14. La Roja, Real Madrid and Barça: A Historic Perspective, 15. Spanish Women's Leagues and the Push Towards Professionalisation, 16. La Vuelta: Impact on Local Communities, 17. Traditional Games and Sports of the Iberian Peninsula as Tourist Attractions, 18. Nautical Sports in Spain, 19. Global Brands from the Iberian Peninsula: Nadal, Gasol, Cristiano, and Mourinho, 20. Sport Governance in Portugal, 21. Evaluating the Performance of Spanish Sport Federations: A Multiple Goal Approach
