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Full Description
This book considers how public diplomacy is employed as an instrument of statecraft by Middle Eastern and Asian governments to leverage soft power. Senior, mid-career, and junior scholars from academia and think tanks synthesise their expertise to deploy historical, geopolitical, and economic approaches in their analyses and observe how new practices of public diplomacy have been developed, tested, and applied in the two regions. Building and extending on the extant scholarship, which remains mostly focused on East Asia, it incorporates the Middle East not only as a recipient but also as a practitioner of public diplomacy. The thematic focus is underpinned by case studies of individual nation-states, enabling analysis of concrete examples that shed light on the evolution of Asia-Middle East ties.
This volume is an essential reference for scholars and policymakers in the fields of international relations, international political economy, and area studies who seek to explore relations between these two geographical areas beyond traditional diplomacy.
Contents
1 New (and old) connections between East Asia and the Middle East by Francesca Frassineti 2 The Role of Think Tanks in Public Diplomacy: The Cases of South Korea and Japan by Sook Jong Lee 3 BTS as a brand ambassador for Korea: The effect of the K-culture in the Middle East by Yunhee Kim 4 Five Millennia of Relations and Public Diplomacy Practices: India and the Arab Gulf by Sonali Singh 5 Promoting MENA Tourism to China through Public Diplomacy: The case of Ningxia Autonomous Region and its Hui minority by Marco Bonaglia & Asia Jane Leigh 6 Turkish public diplomacy in Central Asia: Actors, narratives and local perceptions by Eleonora Tafuro Ambrosetti & Tlegen Kuandykov 7 The Asianisation of Soft Power: Cultural Heritage Diplomacy and Iran-China Strategic Partnerships by Amir Mohammad Esmaeili and Yuan Zhang 8 Beyond disinformation and propaganda: The complexity of Russia's media strategy in the Middle East and North Africa by Chiara Lovotti Index
