政府によるＰＲの実践（第２版） The Practice of Government Public Relations (Aspa Series in Public Administration and Public Policy) （2ND）

政府によるＰＲの実践（第２版）<br>The Practice of Government Public Relations (Aspa Series in Public Administration and Public Policy) （2ND）

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政府によるＰＲの実践（第２版）
The Practice of Government Public Relations (Aspa Series in Public Administration and Public Policy) （2ND）

Lee, Mordecai (EDT)/ Neeley, Grant (EDT)/ Stewart, Kendra (EDT)

ウェブストア価格 ¥21,029（本体¥19,118）
Routledge（2021/07発売）
外貨定価 US$ 96.99
ポイント 191pt

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製本 Hardcover:ハードカバー版／ページ数 314 p.
言語 ENG
商品コード 9781032011929
DDC分類 352.7480973

Full Description

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image.

Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.

Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs' missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

1. Introduction. 2. Government Public Relations: What is It Good For? 3. Media Relations. 4. Public Information Campaigns. 5. Crisis Communication Challenges in the Public Sector. 6. Stragegic Communication Planning in the Digital Age. 7. Harnessing Social Media Effectively on Behalf of Governments. 8. Why Do Places Brand? Branding in the Public Sector. 9. Digital Branding for Government Public Relations. 10. Ethics in Government Public Relations and Modern Challenges for Public Sector Organizaations. 11 Operating in Awareness of Legal, Institutional, Political Contexts. 12. Monitoring and Evaluating Government Media and Social Media Engagement. 13. Reputation Management. 14. Applying Mordecai Lee's Government Public Relations Model in Teaching and Practice. 15. Public Relations(hips) Through Public Engagement: Approaching Public Administration as Civic Professionals. 16. Conclusion.