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Full Description
Spinning the World is the first book to examine the public relations industry's hidden hand of influence on American foreign relations. By working with groups of American citizens, domestic and overseas businesses, and US and foreign governments, PR firms influenced foreign policy debates and shaped how Americans thought about their place in the world in the twentieth century. Since World War I, the relationship between the public relations industry and American foreign relations has been complex and controversial. The century saw recurring debates and investigations into PR's role in creating propaganda, as fears grew that PR might be used to undermine American democracy. Convincing the American people to buy products as consumers was one thing. Persuading them to think differently about the nation's place in the world as citizens was something else altogether. In this book, Andrew Johnstone shows how business interests helped shape the broader national interest, for better or worse.
Contents
Acknowledgements; List of Abbreviations; Introduction: The Invisible Hand; 1. Progressive Origins: World War I and the Committee on Public Information; 2. Defining an Industry: Public Theory and Private Practice; 3. Conflicts of Interest: Ivy Lee, Carl Byoir, and Nazi Germany; 4. Promoting War and Peace: Entry into World War II; 5. Shaping International Order: Citizens' Organizations and the Postwar World; 6. Aligning with Government: Cold War and Psychological Warfare; 7. Developing American Business: Edward Bernays, the United Fruit Company, and Guatemala; 8. Selling the World to America: Nation Branding, the Vietnam Lobby, and the Congressional Backlash; Epilogue; Bibliography; Index.
