Retail Marketing : Shopper Behaviour and Retail Management at the Point-of-Purchase （3RD）

Nordfält, Jens/ Ahlbom, Carl-Philip

Cambridge University Press（2025/12発売）

• 製本 Hardcover:ハードカバー版／ページ数 459 p.
• 言語 ENG
• 商品コード 9781009440691

Full Description

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts, and digitalisation. Learning outcomes, case studies, key takeaways, study questions and exercises are included in each chapter, making it an ideal resource for Retail Marketing and Retail Management courses. Teaching PowerPoint slides and sample course syllabi are available as supplementary materials to support instructors.

Contents

Preface; Part I. Foundations of Shopper Marketing: 1. How shoppers make in-store decisions; 2. The new in-store decision-making model - consequences for shopping behaviours; Part II. Assortment Strategies: 3. A selling assortment; 4. Communicating with the help of displays; 5. A tempting assortment; 6. Category management; Part III. In-Store Atmospherics: 7. In-store atmospherics; 8. Visible store atmospherics I: store layout; 9. Visible store atmospherics II: colours and signage; 10. Audible in-store atmospherics; 11. Smells, touch, and social factors; 12. Price signals and price perception; 13. Promoting and communicating prices: Part IV. Shopper Marketing in a Digital Era: 14. Omnichannel customer journeys; 15. In-store digitalisation; References; Index.