Cambridge Business Studies Stage 6 Year 12 （5TH）

Hickey, Marianne/ Kipriotis, Dorian/ Nader, Tony

Cambridge University Press（2021/10発売）

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ページ数 432 p.
言語 ENG
商品コード 9781009031578
DDC分類 650

Contents; Overview; About the authors; How to use this resource; Topic 1 Operations; Chapter 1 - Role of operations management; Chapter 2 - Influences; Chapter 3 - Operations processes; Chapter 4 - Operations strategies; Topic 2 Marketing; Chapter 5 - Role of marketing; Chapter 6 - Influences on marketing; Chapter 7 - Marketing process; Chapter 8 - Marketing strategies; Topic 3 Finance; Chapter 9 - Role of financial management; Chapter 10 - Influences on financial management; Chapter 11 - Processes of financial management; Chapter 12 - Financial management strategies; Topic 4 Human resources; Chapter 13 - Role of human resource management; Chapter 14 - Key influences; Chapter 15 - Processes of human resource management; Chapter 16 - Strategies in human resource management; Chapter 17 - Effectiveness of human resource management; Chapter 18 - Cochlear Limited: Introduction; Chapter 19 - Operations at Cochlear Limited; Chapter 20 - Marketing at Cochlear Limited; Chapter 21 - Finance at Cochlear Limited; Chapter 22 - Human resources at Cochlear Limited; Glossary; Index; Acknowledgements