Computer Simulation in Business Decision Making : A Guide for Managers, Planners, and MIS Professionals

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Computer Simulation in Business Decision Making : A Guide for Managers, Planners, and MIS Professionals

Nersesian, Roy

ウェブストア価格 ¥22,880（本体¥20,800）
Praeger Publishers Inc（1989/10発売）
外貨定価 US$ 100.00
ポイント 208pt

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製本 Hardcover:ハードカバー版／ページ数 268 p.
言語 ENG
商品コード 9780899304083
DDC分類 658.05

Full Description

Here is a comprehensive guide to the incorporation of computer simulation in all levels of the planning function of an organization. Writing for managers of planning, planners, and programmers, the author enables readers to gain an overall understanding of the potential role of simulation in planning, to apply simulation to their own particular needs, and to translate planning concepts into computer instructions. Nersesian demonstrates that for manager, planner, and programmer alike, simulation is not difficult in concept nor complicated to put into practice. The author argues that simulation is a necessary activity in a planning environment characterized by uncertain futures and rapidly changing conditions.

The book is organized into separate chapters, each of which acts as a case study of an aspect in the use of simulation. The synopsis that begins every chapter provides the manager of a planning operation with an appreciation of the general application of simulation to one facet of planning. The chapters themselves focus on particular situations which might befall a planner within the general application of simulation to the planning process. Special appendices--designed to aid programmers who have not had much previous experience in setting up simulation programs--follow each chapter and provide descriptive material and the applicable simulation program. As a comprehensive yet easily understood guide to the benefits of utilizing simulation in the planning process, this book will be an invaluable resource for planners, corporate executives, and programmers.

Introduction Breaking the Limits of Mathematical Constraints A Businessman's Assessment Inventory Planning Logistics Planning Service and Production Planning Forecasting the Optimal Product Mix New Product Test Marketing Personnel Recruitment Planning Assessing an Unknown Market Establishing an Economic Benefit Financial Strategic Planning Investment Planning Portfolio Management Planning Index