The Interface of Marketing and Strategy (Strategy Management Policy and Planning : a Multivolume Treatise, Vol 4) 〈4〉

Day, George/ Weitz, Barton/ Wensley, Robin (EDT)

Elsevier（1990/10発売）

• 製本 Hardcover:ハードカバー版
• 言語 ENG
• 商品コード 9780892328093
• DDC分類 658.802

Full Description

This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.

Contents

Introductional. Part 1 The structure and evolution of competitive markets: market structure analysis - practice, problems and promise, Allan D. Shocker et al; relationships among competitors, Geoffrey Easton; the impact of competition on strategic marketing decisions, Ram C. Rao; evolutionary models of markets and competitive structure, Mary Lambkin. Part 2 Gaining and sustaining competitive advantage: market position and competitive strategy, Bradley T. Gale and Robert D. Buzzell; modelling customer loyalty - a customer-based source of competitive advantage, Barbara E. Kahn and Robert J. Meyer; the design and management of channels of distribution, Gary L. Frazier; market entry and defensive strategies, Hubert Gatignon and Pradeep Bansal. Part 3 Formulating strategy components: market response approaches to marketing strategy decisions, Leonard Lodish and Bari Harlam; assessing market response - a review of empirical research, Gary M. Erickson; positioning analysis and strategy, Yoram J. Wind; indetifying and evaluating new product opportunities, Robert G. Cooper.