Road to Relevance : 5 Strategies for Competitive Associations

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Road to Relevance : 5 Strategies for Competitive Associations

Coerver, Harrison/ Byers, Mary

ウェブストア価格 ¥8,802（本体¥8,002）
Jossey-Bass Inc Pub（2013/07発売）
外貨定価 UK£ 28.50
ポイント 80pt

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製本 Hardcover:ハードカバー版／ページ数 165 p.
言語 ENG
商品コード 9780880343565
DDC分類 658

Full Description

Use insights from Road to Relevance to help move your organization to greater discipline, focus, and value. Framed by five key strategies, Road to Relevance is a guide to competitive advantage. The five strategies and related disciplines are clearly defined, and their execution is explained and illustrated through examples.
Among other takeaways, you'll learn how to identify strengths that deserve a concentration of resources, the value of a coordinated product and service portfolio and how to achieve one, the negative effect that marginal or underperforming activities have on your organization, and ways to abandon them.

Road is the followup and complementary companion to the bestsellingRace for Relevance: 5 Radical Changes for Associations , which identified six challenges that forever changed the association environment and five needed changes. Picking up where Race left off, authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to your organization s circumstances so that you can execute them. Case studies, adaptable examples, and provocative questions are included throughout Road to Relevance to help you work through these strategies.
Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the new normal. Use insight from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.

Foreword v CHAPTER ONE The New Normal 1 CHAPTER TWO Build on Strength 7 C H A P T E R T H R E E Assessing Strengths 15 CHAPTER FOUR Concentrate Resources 41 C H A P T E R F I V E The Concentration Decision 57 C H A P T E R S I X Fit: Integrating Programs and Services 69 CHAPTER SEVEN Capitalizing on Fit 79 C H A P T E R E I G H T The Lean Association: Aligning People and Processes Effi ciently 91 C H A P T E R N I N E Understanding and Reducing Waste 101 CHAPTER TEN Purposeful Abandonment 119 C H A P T E R E L E V E N CEO and Board Roles (and Potholes) on the Road 139 Afterword 147 A P P E N D I X A Resources 149 A P P E N D I X B Program and Service Evaluation Matrix 151 Endnotes 153 Acknowledgements 157 About the Authors 159 Index 161