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Full Description
The current business-for-profit model rewards short-term thinking, narrow self-interest, and a social-and-environmental-costs-be-damned attitude. Nonprofits, while more focused on the greater good, tend to be inherently resource-challenged and rely on increasingly scarce grants and donations to sustain their existence. Social enterprise is an exciting, blended model driven by the desire to create positive change through entrepreneurial activities. The Art of Social Enterprise is a practical guide that supplies everything you need to know about the mechanics of social entrepreneurship including: * Startup--envisioning and manifesting intention* Strategic planning--balancing social and monetary value* Maintaining an even keel despite the inevitable challenges associated with being an entrepreneur This valuable resource also provides an unparalleled legal perspective to help you take advantage of established legal organizational forms, recent statutory creations, contract hybrids, certification programs and more.Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and nonprofit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good. Carl Frankel has been writing about green business for over two decades and is a serial social entrepreneur and acknowledged thought leader in his own right. He has extensive experience consulting for for-profits, nonprofits, and social enterprises. Allen Bromberger is the leading social enterprise lawyer in North America. Over the years, he has advised thousands of social entrepreneurs: his expertise is as broad as it is deep and specialized.
Contents
Acknowledgments Section One: This Thing Called Social Enterprise Chapter 1 - New World, New Rules Why Social Enterprise? Why Now? About This Book About the Authors Chapter 2 - Portrait of a Tribe-in-Progress Defining Social Enterprise Not Left or Right Variations on a Theme Species of Social Enterprise Chapter 3 - Battle of the Worldviews Is Social Enterprise Subversive? A Transitional Phase Section Two: Key IMP-gredients Chapter 4 - Intention Is Where the Heart Is The Primacy of Intention Establishing Intention Communicating Intention Preserving Intention The Brand's the Thing Chapter 5 - Money Matters A Catch-22 for Hungries Capital Market, Here We Come The Valuation Conundrum The Specter of Litigation Is the Capital Market Less Capital for Social Entrepreneurs? Sharing the Wealth Chapter 6 - The Social Enterprise as People Person Make Like a Partner Partnership Principles Building a Strong Team Chapter 7 - Decisions, Decisions, Decisions Early Stage Start-Up - The Compass of the Heart Interview with a Hungry - Getting the Horses Lined up in the Gate Do Me a Solid - Preserving the Mission with Investors An Adapter Comes in from the Cold Section Three: The Social Zentrepreneur Chapter 8 - The Myth America Pageant Mainstream Myths About Business Counternarratives About Power and Leadership The Coachman and the Narratives Chapter 9 - Carl and Allen's Ten Commandments Commandment One: Respect Money Commandment Two: Be Intensely Strategic Commandment Three: Insist on Quality Commandment Four: KISS (Keep It Simple, Stupid) Commandment Five: Be Willing to Compromise on Everything but Your Integrity Commandment Six: Know Thyself Commandment Seven: Get Support Commandment Eight: Cultivate a Healthy Relationship with Your (Ad)Venture Commandment Nine: Take Care of Yourself Commandment Ten: Keep Dancing on the High Wire Chapter 10 - Overcoming Entrepreneur's Disease Please Let Me Bring You Down An Anxiety Management Protocol Appendix A: Comparison of Characteristics of Basic Business Entities Appendix B: Everything You Want to Know About Social Enterprise but Were Afraid to Ask Notes Index About the Authors
