ビジネス・経営における定性調査（第２版） Qualitative Research in Business & Management （2ND）

Myers, Michael D.

Sage Pubns Ltd（2013/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 277 p.
• 言語 ENG
• 商品コード 9780857029737
• DDC分類 650

基本説明

Covers a wide range of qualitative methods including action research, case studies, interviews and participant observation.

Full Description

Electronic Inspection Copy available for instructors hereAn expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches.Key features include:Case studies, exercises, further reading and examples from first-tier journalsAn enhanced Companion Website including journal articles and weblinksChapters on writing up research and how to get your research published.Visit the Companion Webiste at www.sagepub.co.uk/myers2e

Contents

PART ONEHow to Use This BookOverview of Qualitative ResearchResearch DesignPhilosophical PerspectivesEthicsPART THREE: QUALITATIVE RESEARCH METHODSAction ResearchCase Study ResearchEthnographic ResearchGrounded TheoryPART FOUR: DATA COLLECTION TECHNIQUESInterviewsParticipant Observation and FieldworkUsing DocumentsPART FIVE: ANALYSING QUALITATIVE DATAAnalysing Qualitative Data: An OverviewHermeneuticsSemioticsNarrative AnalysisWriting upGetting PublishedPART SEVEN: CONCLUSIONQualitative Research in Perspective