Full Description
For nearly half a century, R/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Dazzling title sequences for Superman, Alien, Ghostbusters, The Untouchables, and Se7en; special effects for Zelig, Predator, Goodfellas; early websites for IBM, Levi s, Bed Bath and Beyond, and winning digital campaigns for Nike, Beats by Dre, Verizon, and Google are just some highlights in R/GA s awe-inspiring reel. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R/GA has since become one of the world s most celebrated creative agencies renowned for its obsession with pushing design and technology to its limits. Digging deep into R/GA s archives with interviews with R/GA s founder, staff, clients, and collaborators. Lavishly illustrated with photographs, concept sketches, and machetes, the book showcases some of R/GA s proudest moments including the down-to-the-wire delivery of the first Superman trailer, co-creating Nike s groundbreaking foray in fitness trackers, and the sly marketing tactics that made Beats By Dre a household name. Though its name is most familiar within the marketing and entertainment industries, R/GA s work touches so many aspects of our daily lives. Learning its history through the stories, voices, and photographs assembled in this book is to uncover how our designed world came to be.
