PR Styleguide : Formats for Public Relations Practice, International Edition -- Spiral bound （3 ed）

Diggs-brown, Barbara

Cengage Learning, Inc（2012/01発売）

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商品コード 9780840028921

Full Description

A concise and student-friendly handbook, THE PR STYLEGUIDE, 3E, International Edition serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.

1. Annual Reports.2. Audio News Releases.3. Brochures.4. Communication Audits.5. Direct Mail Campaigns.6. Media Kits.7. Media Lists.8. Media Tours.9. New Media.10. Newsletters.11. News Releases.12. Opinion-Editorials.13. Public Service Advertisements and Announcements.14. Speeches.15. Video News Releases and Electronic Press Kits.16. Web Sites.Appendix A. PUBLIC COMMUNICATIONS TOOLBOX.Appendix B. ORGANIZATION PROFILES.Tests.Pretest.Post Test.Usage Quiz.AP Style Quizzes.Glossary.Sources.