Full Description
2025 PROSE Award finalist in Biological and Life Sciences: Nursing & Allied Health Services!
Awarded 3rd place in the 2024 AJN Book of the Year Awards in Public and Population Health.
"The authors bring together a strong mix of theory, concepts, methods, practice, and research that come to life through multiple examples, experiences, and questions for reflections that any reader - whether seasoned or a newcomer into the public health communication field - should find extremely helpful and engaging. This book constitutes a significant contribution to the continuous fermentation and growth of the public health communication field."--Rafael Obregon, Country Representative, UNICEF Paraguay
Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health is a comprehensive, practice-based textbook designed to equip students with the tools needed to excel in the public health communication workforce. Using a mix of domestic and global examples, the book guides readers through the entire health communication process— from planning and implementation to research, monitoring, and evaluation.
Interdisciplinary perspectives and contemporary public health topics are explored throughout the book via real-world examples, case studies, and spotlights on professionals and organizations currently working to bring about positive individual and social change. Contemporary public health topics include communication for pandemics, social justice, anti-racism, chronic disease prevention, environmental health and justice, and mental health, to name just a few. Each chapter features a podcast interview with a professional currently working in a health communication related field, to show health communication skills in action and illustrate the wide variety of careers available in this dynamic and growing sector.
Health Communication Fundamentals is an essential resource for students in a variety of health professional and communication-based programs, and will help prepare them to make unique and valuable contributions to jobs in health departments, non-profit organizations, advocacy groups, private organizations, government, academia, the media, and more.
Key Features:
Focuses on evidence-based and theory-driven health communication practice
Covers the entire communication campaign process - planning, implementation and evaluation of health communication initiatives that want to achieve social and behavior change
Includes interdisciplinary perspectives and contemporary topics with a focus on health equity, social justice, and human rights
Illustrates concepts using US and global examples, outcomes, and applications of health communication campaigns that span core public health topic areas
Provides insight into career opportunities in health communication
Audio podcasts highlight insights from leaders and experts with diverse careers in health communication
Purchase includes digital access for use on most mobile devices or computers
Qualified instructors have access to chapter PowerPoints, an Instructor's Manual, Sample Syllabus, and Test Bank
Contents
PART I: HEALTH COMMUNICATION PLANNING
Chapter 1. Defining Public Health Communication
Chapter 2. Situation and Audience Analysis
Chapter 3. Public Health Theories
Chapter 4. Communication Theories
Chapter 5. Designing, Developing, and Testing Health Communication
PART II: HEALTH COMMUNICATION IMPLEMENTATION
Chapter 6. Individual-Level Health Communication Strategies
Chapter 7. Interpersonal-Level Health Communication Strategies
Chapter 8. Group-Level Health Communication Strategies
Chapter 9. Health Communication Strategies Using Mass Media
Chapter 10. Health Communication Strategies Using New Media
Chapter 11. Cross-Level Health Communication Strategies
PART III: HEALTH COMMUNICATION RESEARCH, MONITORING, AND EVALUATION
Chapter 12. Health Communication Research
Chapter 13. Health Communication Monitoring
Chapter 14. Health Communication Evaluation
Chapter 15. The Future of Public Health Communication
Index
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