Untimely Bollywood : Globalization and India's New Media Assemblage

Rai, Amit S.

Duke University Press（2009/05発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 277 p.／サイズ 29 illus.
• 言語 ENG
• 商品コード 9780822344124
• DDC分類 791.40954

基本説明

Argues that the fast-paced, multivalent qualities of contemporary Bollywood cinema are emblematic of the changing conditions of media consumption in a globalizing India.

Full Description

Known for its elaborate spectacle of music, dance, costumes, and fantastical story lines, Bollywood cinema is a genre that foregrounds narrative rupture, indeterminacy, and bodily sensation. In Untimely Bollywood, Amit S. Rai argues that the fast-paced, multivalent qualities of contemporary Bollywood cinema are emblematic of the changing conditions of media consumption in a globalizing India. Through analyses of contemporary media practices, Rai shifts the emphasis from a representational and linear understanding of the effects of audiovisual media to the multiple, contradictory, and evolving aspects of media events. He uses the Deleuzian concept of assemblage as a model for understanding the complex clustering of technological, historical, and physical processes that give rise to contemporary media practices. Exploring the ramifications of globalized media, he sheds light on how cinema and other popular media organize bodies, populations, and spaces in order to manage the risky excesses of power and sensation and to reinforce a liberalized postcolonial economy.Rai recounts his experience of attending the first showing of a Bollywood film in a single-screen theater in Bhopal: the sensory experience of the exhibition space, the sound system, the visual style of the film, the crush of the crowd. From that event, he elicits an understanding of cinema as a historically contingent experience of pleasure, a place where the boundaries of identity and social spaces are dissolved and redrawn. He considers media as a form of contagion, endlessly mutating and spreading, connecting human bodies, organizational structures, and energies, thus creating an inextricable bond between affect and capital. Expanding on the notion of media contagion, Rai traces the emerging correlation between the postcolonial media assemblage and capitalist practices, such as viral marketing and the development of multiplexes and malls in India.

Contents

Acknowledgments xi
Introduction: India and the New Nonlinear Media Assemblage 1
Part 1. Cinema Becoming New Media
1. "First Day, First Show": Bollywood Cinemagoing and the New Sensorium 21
2. Contagious Multiplicities and the Nonlinear Life of the New Media 55
Part 2. Toward an Ontology of Media Durations
3. "The Best Quality Cinema Viewing . . . Everywhere. Everytime.": On the Multipliex Mutagen in India 131
4. "With You Every Moment in Time": On the Emergent Ittafaq (Chance) Assemblage 79
Conclusion: Clinamedia 211
Notes 221
Bibliography 275
Index 289