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Full Description
Psychologists use diverse methods to study thought and behaviour. Methods and Measurements highlights the different ways that psychology researchers ask questions and how they attempt to answer them. The methodologies include experiments that help assess cause and effect, correlational studies to show relationships among complex behaviours, questionnaires to evaluate attitudes and behaviours, observational studies to find out about naturally occurring behaviours, and other approaches. This new, full-colour volume also discusses the ethics of doing research with people and how researchers have sometimes violated ethical standards as they subjected people to physical and psychological harm.
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