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Full Description
What are the most cost-effective ways to increase voter turnout? Whether the ambition is to win elections, promote civic engagement, or bolster the legitimacy of democratic institutions, this question is of enormous significance to those who run and study campaigns. Since the original edition appeared in 2004 Get Out the Vote has become the indispensable guide to understand how to mobilize voters. Combining information from their own extensive field research and the rapidly expanding number of studies conducted by a growing network of scholars and campaign consultants, Donald P. Green and Alan S. Gerber bring scientific rigor to the subject, challenging much of the conventional wisdom about what works and what doesn't in political campaigns. Updated to include the newest research and published in time for the 2024 election cycle, Get Out the Vote will again be the indispensable guide to voter mobilization for campaign managers, consultants, and activists across the political spectrum. In addition, Green and Gerber provide students an accessible introduction to campaign research methodology.
Contents
Preface
1. Introduction: Why Voter Mobilization Matters
2. Evidence versus Received Wisdom
3. Door-to-Door Canvassing
4. Leaflets and Signage
5. Direct Mail
6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls
7. Electronic Mail, Social Media, and Text Messaging
8. Using Events to Draw Voters to the Polls
9. Using Mass Media to Mobilize Voters
10. Voter Registration and Voter Turnout
11. Strategies for Effective Messaging
12. What Works, What Doesn't, and What's Next
Appendixes
A Meta-Analysis of Door-to-Door Canvassing Experiments
B Meta-Analysis of Direct Mail Experiments
C Meta-Analysis of Phone-Call Experiments
Notes
Index
About the Authors
