Full Description
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.
Key Features
A how-to resource for designers to referencee while designing letterforms.
The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.
How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.
This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.
Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
Contents
Chapter 1: A
Chapter 2: B
Chapter 3: C
Chapter 4: D
Chapter 5: E
Chapter 6: F
Chapter 7: G
Chapter 8: H
Chapter 9: I
Chapter 10: J
Chapter 11: K
Chapter 12: L
Chapter 13: M
Chapter 14: N
Chapter 15: O
Chapter 16: P
Chapter 17: Q
Chapter 18: R
Chapter 19: S
Chapter 20: T
Chapter 21: U
Chapter 22: V
Chapter 23: W
Chapter 24: X
Chapter 25: Y
Chapter 26: Z
Chapter 27: Letter Frequency
Chapter 28: Numerals
Chapter 29: Designskolen Kolding
Chapter 30: Interviews
Chapter 31: Glossary and Resources
Chapter 32: Bibliography
