The Art of War for Small Business : Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

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The Art of War for Small Business : Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

  • ウェブストア価格 ¥1,717(本体¥1,590)
  • Amacom Books(2014/06発売)
  • 外貨定価 US$ 14.95
  • シルバーウィーク秋の全店ポイント2倍キャンペーン
  • ポイント 30pt
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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 225 p.
  • 言語 ENG,ENG
  • 商品コード 9780814433812
  • DDC分類 658.4012

Full Description


Sun Tzu's ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: Choose the right ground for your battles Prepare without falling prey to paralysis Leverage strengths while overcoming limitations Strike competitors' weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

Table of Contents

Acknowledgments                                    ix
Introduction 1 (8)
PART 1 SEIZE THE ADVANTAGE WITH SUN TZU
1 About Sun Tzu and The Art of War 9 (4)
2 The Power of Applying The Art of War for 13 (14)
Small Business
PART 2 UNDERSTANDING: ESSENTIAL SUN TZU
3 Understand Yourself 27 (20)
4 Understand the Enemy 47 (12)
5 Understand the Market 59 (14)
6 Sun Tzu for Customers and Business 73 (16)
Alliances
PART 3 PRINCIPLES FOR THE BATTLEFIELD
7 Embody the General 89 (14)
8 Perseverance 103(10)
9 Focus 113(12)
10 Unity 125(14)
PART 4 ADVANCED SUN TZU: STRATEGY FOR YOUR
SMALL BUSINESS
11 Maneuvering 139(14)
12 Adaptation 153(10)
13 Spirit 163(14)
14 Deception 177(20)
15 Sun Tzu and the Future of Your Business 197(6)
Appendix: Key Sun Tzu Passages for Small 203(4)
Business
Notes 207(8)
Bibliography 215(4)
Index 219