- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
The "made in China" label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets—technology, financial services, transportation, energy—and are emerging as powerhouse multinationals.
In the Shadow of the Dragon is a meticulously researched exposé of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides:
• Profiles of key players
• Insights into subtle yet powerful strategies used to gain market dominance
• An understanding of the Chinese approach to going global
• Analysis of the Chinese way of innovation
• Advice on competing head-to-head or forming alliances with Chinese partners
Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead.
Contents
CONTENTS
Preface
1 No Longer a Shrinking Violet
2 Coca-Cola, Huiyuan Juice, and CNOOC: Protectionism
on Both Sides of the Pacific
3 Huawei: Technology Dictates, but Politics Still Counts
4 TCL Takes Over Thomson: Li Dongsheng's Normandy
5 Lenovo: IBM Lends a Hand
6 Kangnai, Haili, and Li Ning: Moving Up the Value Chain
7 CHINT Switches on China's Electricity
8 Ping An Brings Modern Finance to China
9 Han's Laser: Creating New Markets
10 Cracking the American Retail Market: Who Is Haier?
11 China Moves Ahead on Clean Energy
12 All Roads Lead to Innovation
13 The Implications for China and the Rest of the World
Index
