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Full Description
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to: Raise capital, structure agreements, and protect intellectual propertyCreate market-responsive sales, marketing, and globalization strategiesEstablish qualitycontrol and compliance measuresAssess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchisingComprehensive and applicable to domestic and international franchising initia tivesalike, this essential guide remains the industry standard.
Contents
C O N T E N T S Preface to the Fourth Edition Acknowledgments Part One. The Foundation for Franchising 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams Part Two. Building a Franchising Program 2 The Foundation of Franchising 3 Developing the Operations and Training Programs 4 Developing System Standards and Enforcing Quality Control 5 The Regulation of Franchising 6 Compliance 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents 8 Protecting the Intellectual Property of the Franchise System 9 Managing Disputes 10 Developing Sales and Marketing Strategies at the Target Franchisee and Target Consumer Levels 11 Taking Your Franchise Program Overseas Part Three. Financial Strategies 12 Business and Strategic Planning for the Growing Franchisor 13 Capital Formation Strategies 14 Management and Leadership Issues in Building a Successful Franchising Organization 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues 16 Special Issues in Mergers and Acquisitions 17 Managing the Transfer and Renewal Process 18 Strategic and Structural Alternatives to Franchising 19 Structuring Licensing Programs and Agreements 20 Joint Ventures and Strategic Alliances 21 Resource Directory IndexNER(01): WOW
