- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
In this strategy-packed guide, top e-business consultantScott Fox reveals the powerful but simple methods heand thousands of others have used to strike it rich onthe Net. Exclusive interviews with "mom and pop"entrepreneurs prove how easy it is to get started andbuild a million-dollar enterprise.Internet Riches also features an action plan forbrainstorming new business ideas, and exercises to helpreaders determine the best moves for their particularsituations. Filled with practical pointers and inspiringinterviews, it's the most powerful book ever on startingand enjoying a million-dollar online business!
Contents
"Introduction1 1 The Internet Business Revolution . . . . . . . . . . . . . . . . . . . . . . . . . . 13 2 Starting Your E-Business: Can You Afford Not To? . . . . . . . . . . . . . 21 3 The Internet's First Millionaire Wave -- Efficiency. . . . . . . . . . . . . . 30 4 The Internet's Second Millionaire Wave -- Products . . . . . . . . . . . . 43 5 The Internet's Third Millionaire Wave -- Niches . . . . . . . . . . . . . . . 70 PART 2 DEVELOPING YOUR OWN E-BUSINESS MODEL 6 Applying Millionaire Types Theory: A Case Study . . . . . . . . . . . . 101 7 The ICICLE Business Model Method . . . . . . . . . . . . . . . . . . . . . . 105 8 What E-Business Should You Pursue? . . . . . . . . . . . . . . . . . . . . . 108 PART 3 BUILDING YOUR INTERNET MILLIONAIRE E-BUSINESS 9 Technology Secrets and Strategies Overview . . . . . . . . . . . . . . . . . 125 10 Choosing Your Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133 11 Choosing a Website Hosting Company . . . . . . . . . . . . . . . . . . . . . 144 12 How to Build a Website in One Hour . . . . . . . . . . . . . . . . . . . . . . 147 13 Finding a Web Designer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161 14 E-Commerce Shopping Carts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165 15 The eBay Phenomenon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 16 Developing Killer Content on a Startup Budget . . . . . . . . . . . . . . 188 17 Reality Checks Before Investing Real Time and Money . . . . . . . . 193 18 An Action Plan for Your Million-Dollar E-Business . . . . . . . . . . . 199 19 Testing Your New Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208 PART 4 INTERNET MARKETING SECRETS FOR YOUR E-BUSINESS 20 No Budget Marketing Secrets . . . . . . . . . . . . . . . . . . . . . . . . . . . 215 21 Small Budget Marketing Secrets. . . . . . . . . . . . . . . . . . . . . . . . . . . 224 22 Real Budget Marketing Secrets. . . . . . . . . . . . . . . . . . . . . . . . . . . . 231 PART 5 LEGAL ISSUES AND ADMINISTRATION 23 Copyright, Trademark, and Incorporation Choices. . . . . . . . . . . . 243 24 Partners: Should You Share Your Million-Dollar Idea? . . . . . . . . . 251 PART 6 GRADUATION -- STARTING YOUR OWN DREAM BUSINESS 25 Congratulations! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259 APPENDIXES Appendix A: Index of E-Business Entrepreneurs and Services . . . . . . 267 Appendix B: Internet Research Skills. . . . . . . . . . . . . . . . . . . . . . . . . . 268 Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281 Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291"
