Full Description
Winner of the 2022 Broadcast Education Association Book Award
One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio's Second Century investigates both vanguard and perennial topics relevant to radio's past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio's impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry's continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.
Contents
Contents
Foreword by Michael Brown
Preface
Part I Contemporary Radio: Social and Digital Media
1 Digital Radio: Audio Listening from AM to FM to XM...and Beyond
John Allen Hendricks and Bruce Mims
2 Audience Research and Web Features of Radio Stations in a Time of Uncertainty
Lu Wu and Daniel Riffe
3 The Parasocial Nature of the Podcast
Laith Zuraikat
4 Social Media Analytics, Radio Advertising, and Strategic Partnerships
Joseph R. Blaney
Part II Programming Matters: Localism, Personalities, and Audiences
5 The Shrinking Electronic Town Square: Localism in American Talk Radio
David Crider
6 The Fandom of Howard Stern and Its Relationship to His Success: The "King of All Media" and a Dynamic Audience
Rachel Sussman-Wander Kaplan
7 The "War of the Worlds" Broadcast: Fake News or Engaging Storytelling?
John F. Barber
8 Unpredictable Programming: A Freeform Approach to Building Audiences
Emily W. Easton
Part III Social Issues: Contemporary Overtones
9 Air to the Kingdom: Religion and the Soul of Radio
Mark Ward, Sr.
10 "A More Inclusive Public Service": Can NPR Serve All of America?
John Mark Dempsey
11 The Sound of Yellow Rain: Resisting Podcasting's Sonic Whiteness
Anjuli Joshi Brekke
Part IV International Perspectives: Modern Paradigms
12 Canadian Community/Campus Radio: Struggling and Coping on the Cusp of Change
Anne F. MacLennan
13 Revenge of the Nerds: How Public Radio Dominated Podcasting and Transformed Listening to Audio
Brad Clark and Archie McLean
14 Reproducing Analog Pathologies in the Digital Radio Landscape: The Case of Greece
Michael Nevradakis
15 Almost 100 Years of Women in Radio: Where Are We Now?
Simon Order
Acknowledgments
Notes on Contributors
Index
