Full Description
The Burden of Choice examines how recommendations for products, media, news, romantic partners, and even cosmetic surgery operations are produced and experienced online. Fundamentally concerned with how the recommendation has come to serve as a form of control that frames a contemporary American as heteronormative, white, and well off, this book asserts that the industries that use these automated recommendations tend to ignore and obscure all other identities in the service of making the type of affluence they are selling appear commonplace. Focusing on the period from the mid-1990s to approximately 2010 (while this technology was still novel), Jonathan Cohn argues that automated recommendations and algorithms are far from natural, neutral, or benevolent. Instead, they shape and are shaped by changing conceptions of gender, sexuality, race, and class. With its cultural studies and humanities-driven methodologies focused on close readings, historical research, and qualitative analysis, The Burden of Choice models a promising avenue for the study of algorithms and culture.
Contents
Contents
Introduction: Data Fields of Dreams
1 A Brief History of Good Choices
2 Female Labor and Digital Media: Pattie Maes and the Birth of Recommendation Systems and Social Networking Technologies
3 Mapping the Stars: TiVo, Netflix, and Digg's Digital Media Distribution and Talking Back to Algorithms
4 Love's Labor's Logged: The Weird Science of Matchmaking Systems and Its Parodies
5 The Mirror Phased: Virtual Cosmetic Surgeries, Beautification Engines, and the Embodied Recommendation
Conclusion: On Handling Toddlers and Structuring the Limits of Knowledge
Acknowledgments
Notes
Index
