Campaigns and Elections American Style (Transforming American Politics) (4TH)

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Campaigns and Elections American Style (Transforming American Politics) (4TH)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 340 p.
  • 言語 ENG,ENG
  • 商品コード 9780813348353
  • DDC分類 324.70973

Full Description


With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections.Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

Table of Contents

Acknowledgments                                    xi
1 Understanding the Dynamics and the 1 (22)
Transformation of American Government
James A. Thurber
2 Creating a Winning Campaign Strategy 23 (24)
David Winston
3 The Use of Survey Research in Campaigns 47 (30)
Glen Bolger
4 Money, Politics, and Policy: Campaign 77 (24)
Finance Before and After Citizens United
R. Sam Garrett
5 Fundraising Strategies in the 2012 101(22)
Presidential Campaign
Anthony Corrado
6 Differences of Degree: Issue Agendas in a 123(22)
Polarized Media Environment
Danny Hayes
7 How the Media Covered the 2012 Election: 145(30)
The Role of Earned Media
Dotty Lynch
8 Dimensions of Campaigns in the Age of 175(22)
Digital Networks
Alan Rosenblatt
9 The Ground Game: Fieldwork in Political 197(20)
Campaigns
Alicia Kolar Prevost
10 The Evolution of Microtargeting 217(20)
Robert Blaemire
11 Voter Turnout in the 2012 Election 237(26)
Pamela Bachilla
Jan Leighley
Jonathan Nagler
12 Election Law Is the New Rock `n' Roll 263(20)
Chris Sautter
13 Republican Strategies and Tactics in the 283(32)
2012 Primary and General Elections
David A. Dulio
John S. Klemanski
14 Campaigns Matter 315(10)
Candice J. Nelson
About the Contributors 325(4)
Index 329