An Integrated Approach to Communication Theory and Research (2ND)

An Integrated Approach to Communication Theory and Research (2ND)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 576 p.
  • 言語 ENG
  • 商品コード 9780805863826
  • DDC分類 302.201

Full Description


This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.

Contents

Part I1 Integrating Theory and Research: Starting With QuestionsDon W. Stacks & Michael B. Salwen2 Thinking About Theory Steven H. Chaffee3 Thinking Quantitatively Michael J. Beatty4 Thinking Qualitatively: Hermeneutics in Science James A. AndersonPart II: Mass Communication Approaches and Concerns 5 Mass Communication Theory and Research: Concepts and Models Bradley S. Greenberg & Michael B. Salwen6 Media Gatekeeping Pamela J. Shoemaker & Tim P. Vos7 The Agenda-Setting Role of the News Media Sebastian Valenzuela & Maxwell McCombs8 Cultivation Analysis: Research and Practice Nancy Signorielli & Michael Morgan9 Theories and Methods in Knowledge Gap Research Cecilie Gaziano & Emanuel Gaziano10 Uses and Gratifications Zizi Papacharissi11 Spiral of Silence: Communication and Public Opinion as Social Control Charles T. Salmon & Carroll J. Glynn12 International Communication Robert L. Stevenson13 Violence and Sex in the Media Jennings Bryant & R. Glenn Cummins14 Social Science Theories of Traditional and Internet Advertising Shelly Rogers & Esther ThorsonPart III: Human Communication Approaches and Concerns 15 Human Communication Theory and Research: Traditions and Models Virginia P. Richmond & James C. McCroskey16 The Rhetorical Perspective: Doing, Being, Seeing, and Beyond J. David Cisneros, Kristen L. McCauliff, & Vanessa B. Beasely17 Persuasion Michael D. Miller & Timothy R. Levene18 Interpersonal Communication Charles R. Berger19 Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture Mark Hickson, III, Jean Bodon, & Theresa Bodon20 Intercultural Communication Thomas M. Steinfatt & Diane M. Millette21 Intrapersonal Communication and Imagined Interaction James M. Honeycutt, Khaled A. Nasser, Christopher M. Mapp, & Joyceia M. Banner22 Nonverbal Communication Amy S. Ebesu Hubbard & Judee K. Burgoon23 Small Group Communication Joseph A. Bonito, Gwen M. Wittenbaum, & Randy Y. Hirokawa24 Watch Your Neighbor Watching You: Applying Concertive Control in ChangingOrganizational Climates Philip K. Tompkins, Yvonne J. Montoya, & Carey B. CandrianPart IV: Integrated Approaches to Communication 25 Internet Communication Marcus Messner & Bruce Garrison26 Organizational Legitimacy: Lessons Learned from Financial Scandals Marcia Watson DiStaso & Terri A. Scandura27 Diffusion of Innovations Everett M. Rogers, Arvind Singhal, & Margaret M. Quinlan28 Credibility Charles C. Self29 Political Communication Lynda Lee Kaid30 Public Relations and Integrated Communications Doug Newsom31 Health Communication Charles Atkin & Kami Silk32 Feminist Theory and Research Katharine Sarikakis, Ramona R. Rush, Autumn Grubb, & Christina Lane33 Communication Ethics Donald K. WrightPart V: Future of Theory and Research 34 Communication Theory and Research: The Quest for Increased Credibilityin the Social Sciences Tony Atwater35 The Future of Communication Theory and Research Harmut B. Mokros & Gustav W. FriedrichAbout the Authors

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