グローバル・バリューチェーン Transformation through Global Value Chains : Taking Advantage of Business Synergies in the United States and China

Tabrizi, Behnam N./ Tseng, Mitchell M.

Stanford Business Books,US（2007/09発売）

• 製本 Hardcover:ハードカバー版／ページ数 360 p.
• 言語 ENG
• 商品コード 9780804754828
• DDC分類 658.049

Full Description

China is inevitably becoming a giant in the world economy. All international companies in the United States have a presence in China, and many international Chinese companies have a presence in the United States. These companies face complex challenges in their global value chain: strategy, sales and marketing, supply chain management, information technology, and production. This book examines case studies from companies who have successfully navigated this new market environment. The book starts with strategy as a fundamental stage in the value chain. It then proceeds to explore globalization of sales and marketing, logistics and supply chain challenges of supporting global operations, necessary changes to the IT system capabilities as firms begin to address new markets, and finally, efficient and competitive production processes. The book will be valuable to managers who are looking for tools that have been used successfully by industry leaders, as well as to instructors who would like to use real-world practice to educate future managers and decision makers.

Contents

Contents Preface xxx Acknowledgments xxx 1. Strategy 1 Case 1: PCH China 000 Case 2: Lil Lawton and International Expansion 000 Appendix: The Kano Method 2. Sales and Marketing 000 Case: HKS Products Limited U.S.A. 000 3. Supply Chain Management and Logistics 000 Case 1: Garment Retailer 000 Case 2: PCH China 000 4. Information Technology 000 Case 1: GTP 000 Case 2: ABC 000 5. Manufacturing 000 Case 1: The Esquel Group: Applications of RFID in Spinning Mill Production Planning 000 Case 2: The Esquel Group: Production Wastage Forecasting 000 Case 3: Sterling 000 Appendix: Processes at Sterling and Southfield Notes 000 Index 000